Brand Strategy & Execution in Identity Design, Visual Design, Art Direction, Article Writing & eCommerce WordPress/Shopify.

Iberica, a micro business with a culturally niche positioned identity, is expanding globally while retaining "local" uniqueness. To achieve this the company's website has been overhauled from WordPress to Shopify, with dropshipping app partners configured to increase and improve product inventory, merged markets, and consolidate back office efficiencies.